Website visitor identification for agencies.

From sessions to names

Reports clients actually want to read

Every agency knows the awkward pause in a monthly review when the dashboard shows traffic going up but nobody can say what it means for the business. Sessions, bounce rate and time-on-page describe behaviour, not buyers. Nalloo lets you turn that same traffic into a list of named companies that engaged with your client's content — the manufacturer that read three product pages, the consultancy that came back twice from a paid campaign, the enterprise that landed on pricing. It is a far stronger story than"we drove five thousand visits," and it reframes the conversation from activity to pipeline, which is the conversation that keeps retainers funded. Typically 8 to 18 percent of B2B traffic is identifiable depending on the client's industry and market, with corporate networks resolving best and consumer or mobile ISPs less so — but even a single recognisable target account on the page can change how a client values the work you do for them.

The gap between session counts and business value is where agencies lose renewals. A client cannot forward a bar chart to their sales director, but they can forward a shortlist of companies that showed real interest this month. Nalloo resolves the company behind anonymous B2B traffic from network signals — the ASN that owns the IP range and corporate reverse-DNS — rather than tracking individuals. The report you hand over is built on company-level identification only, never person-level, and never an attempt to name a human being who visited the site.

That distinction matters when a client's legal or privacy team reviews what you've deployed. Nalloo stores no personal data; IP addresses are processed hashed, and everything runs EU-hosted in Frankfurt and Madrid under a GDPR legitimate-interest basis. This is informational and not legal advice, but the shape of the answer is simple and consistent across every client you onboard: companies, not people; signals, not surveillance. For an agency that has to clear new tooling with multiple stakeholders, having one clean, repeatable privacy narrative across the whole book of clients removes a lot of friction from the sign-off conversation. You are not asking each client to weigh up a different vendor with a different data model; you are deploying the same well-understood approach everywhere, which makes the legal review faster every time you onboard a new account and protects the agency's own reputation as a careful, privacy-first partner.

Practically, that means the heavy lifting of a monthly review is done for you before the call begins. Instead of stitching together exports and screenshots, you open one dashboard, filter to the companies that engaged this month, and present a narrative the client recognises: who came, which pages they read, and how that maps to the campaigns and content you are accountable for. The dashboard's analytics, visitor list, company profiles and manual look-up sit alongside an optional email inbox scanner over IMAP, so when a deal does land you can connect the dots between a website visit and a real conversation — all without ever leaving company-level data behind.

Workflow

How agencies put Nalloo to work

From the first deployment to the moment results land in a client's CRM, the workflow is deliberately light. Everything below is included in what Nalloo actually does — no integrations to build, no hidden steps.

• ✓ One line of code per client site. A single ~4KB async and deferred snippet that never blocks rendering. It works with WordPress, Shopify, Webflow, Next.js or plain HTML, so it drops into almost any client stack in seconds.
• ✓ Push companies to the client's CRM. Send identified companies into your client's HubSpot, Salesforce or Pipedrive through native one-click OAuth — no middleware to build, just a direct connection per account.
• ✓ Branded nll.me short links. Use branded short links with company-level click attribution, so campaign reporting can show which companies clicked through — handy context for the same monthly review.
• ✓ Pay only for signal. A confidence score means you're billed only on medium and above. Low, none, bots, VPN and Tor stay visible but free, the same company again in the same month is free, and pay-as-you-go is off by default.
• ✓ Trial on one client, free. The free plan gives 50 identifications a month with no credit card, so you can prove the value on a single client site before rolling it across the portfolio.

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Agency value

Turn traffic reports into pipeline stories

Clients don't get excited about session counts. They do get excited about names. Nalloo lets agencies report which real companies engaged with a client's content — a far stronger monthly-review narrative, and a natural upsell.

Because it's EU-hosted, it's easy to clear with client legal teams, and one account can cover the client sites you manage.

FAQ

Questions, answered.