Company-level attribution
'23 named companies, 8 on our ICP list' beats 'anonymous LinkedIn traffic'.
Nalloo helps marketing teams attribute traffic to named companies, not anonymous sessions — EU-hosted, GDPR-friendly.
Why marketing teams use Nalloo:
Marketing is judged on pipeline, not sessions. Nalloo lets you attribute campaigns to the companies they actually brought in — and hand sales a list of named, ICP-matched accounts instead of anonymous traffic.
What you get
'23 named companies, 8 on our ICP list' beats 'anonymous LinkedIn traffic'.
See which target accounts engage which content.
Company-level, no personal data, EU-hosted.
A good fit if…
Maybe not the best fit if…
Attribution that names companies
Most marketing reporting stops at sessions, MQLs and form fills. Nalloo lets you go a layer deeper and attribute each campaign, channel and content asset to the actual companies it pulled onto your site. Instead of telling your CRO that a webinar drove 400 sessions, you can show that it brought 23 named firms, eight of which sit on your ICP list. That is the difference between activity reporting and pipeline reporting — and it changes how demand gen, content and budget decisions get made across the whole funnel.
The same view powers account-based marketing. Because you can see which named target accounts engaged with a given page or asset, you can finally answer the ABM question that matters: did our target accounts actually touch the content we built for them? Pair that with content ROI — which assets and topics consistently attract in-market, ICP-fit companies — and you stop guessing which programs deserve more budget. Identification is company-level only, never person-level, so you measure account engagement rather than chasing individuals.
Nalloo resolves the company from network signals such as ASN and corporate reverse-DNS. That keeps campaign landing pages clean: no extra friction on the very pages you spend money to drive traffic to. IP addresses are processed hashed, hosting is in the EU (Frankfurt and Madrid), and processing is grounded in GDPR legitimate interest. Everything stays company-level and no personal data is stored — informational, not legal advice, but a far cleaner footprint than person-level tracking tools.
From traffic to programs
Three jobs marketing cares about: prove what campaigns delivered, prove ABM engagement, and hand marketing-sourced accounts to sales without losing the signal.
See which companies each campaign pulled in, not just clicks. Branded nll.me short links carry company-level click attribution, so a LinkedIn ad, a newsletter or a paid search link maps to the named firms that engaged with it.
Watch your named target accounts touch the content, landing pages and feature pages your program promotes. Built-in firmographics confirm an identified company matches your ICP, so you report real account engagement instead of anonymous reach.
Push marketing-sourced, ICP-matched accounts straight into your CRM via native one-click OAuth for HubSpot, Salesforce and Pipedrive. Sales gets named companies with context, and marketing keeps credit for the pipeline it created.
How it fits your stack
Marketing teams adopt Nalloo without a setup epic. It drops into your existing pages and campaigns, keeps reporting honest with a confidence score, and starts free so you can prove the channel before you spend a euro.
Attribution
Marketing is judged on pipeline, not traffic. Nalloo lets you say '23 named companies, 8 on our ICP list' instead of 'anonymous LinkedIn traffic' — attribution your CRO will actually value.
Feed identified accounts into ABM and retargeting, and prove which campaigns brought the right companies.
FAQ
Yes — see which named companies arrived from each source/campaign, not just session counts.
Yes — identify which target accounts engage which content and feed that into your ABM motion.
No. Nalloo identifies companies, not people. It never stores personally identifiable information.
Yes. Nalloo identifies companies (not natural persons), stores no personal data; IP addresses are processed hashed, inside the EU. This page is informational and not legal advice.
Typically 8–18% of B2B traffic depending on industry and market. Corporate networks resolve best; mobile and consumer ISPs less. Start free and see your own rate.
Yes — native one-click OAuth for HubSpot, Salesforce and Pipedrive.
Yes. Nalloo attributes each source and campaign to the named companies it actually brought in, not just sessions or MQLs. Branded nll.me short links carry company-level click attribution, so a LinkedIn ad, newsletter or paid search campaign maps to the firms that engaged. Identification is company-level only, never person-level, resolved from network signals like ASN and corporate reverse-DNS.
Yes. You can see whether your named target accounts engaged with the content, landing pages and feature pages your ABM program promotes. Because identification is company-level, you measure account engagement rather than tracking individuals. Built-in firmographics help confirm an identified company matches your target list, and matched accounts push to HubSpot, Salesforce or Pipedrive via native one-click OAuth.
50 free identifications. No credit card. No"talk to sales."
EU-hosted · GDPR-friendly · Cancel in one click