1 · Resolve the company
A single line of JavaScript reads the network footprint of each visit (ASN, corporate DNS) and matches it to the real organisation. no device fingerprint.
Most B2B website traffic is anonymous.
What is anonymous B2B website traffic?
It's the majority of your B2B visitors who browse and leave without identifying themselves. Nalloo turns that anonymous traffic into named companies — with the pages they viewed as intent — so sales and marketing prioritise the warm accounts.
The opportunity
When a company views your pricing page twice in a week, that's intent. Surfacing it lets SDRs reach out at the right moment with the right context.
Fewer than 2% of B2B visitors ever fill out a form. The other 98% research quietly — comparing you, reading your docs, checking your pricing — and then leave. Traditional analytics records them as a number and a country; the company behind the visit, and the buying signal it carries, evaporates. Anonymous traffic isn't low-intent traffic. It's high-intent traffic you simply can't see yet.
How it works
Nalloo resolves the organisation behind a visit from network signals such as ASN and corporate reverse-DNS — and hands your team a company it can actually act on.
A single line of JavaScript reads the network footprint of each visit (ASN, corporate DNS) and matches it to the real organisation. no device fingerprint.
Every match gets a confidence label — very high, high, medium, low or none. Bots, VPNs and weak matches are flagged and free. You're only billed when confidence is medium or higher.
Industry, size, HQ, founded year and tech hints are added from public sources, plus the pages that company viewed — so the lead arrives with context, not just a name.
What you can do with it
Once the companies behind your traffic are visible, the same 10,000 monthly visits become a working account list:
The privacy-safe way
De-anonymising traffic doesn't mean tracking people. Nalloo identifies the company, not the individual: no names, no emails, no personal profiles. IP addresses are processed hashed and no personal data is stored, which is why Nalloo relies on legitimate interest and keeps data inside the EU.
That's a deliberate design choice. Person-level identification of EU traffic is a GDPR minefield; company-level intelligence gives revenue teams the signal they need with a privacy posture legal can sign off in minutes.
FAQ
Typically 8–18% of B2B traffic, higher on corporate networks and lower on mobile/consumer ISPs. Start free to see your own rate.
No. Nalloo identifies companies, not people. It never stores personally identifiable information.
Yes. Nalloo identifies companies (not natural persons), stores no personal data; IP addresses are processed hashed, inside the EU. This page is informational and not legal advice.
Typically 8–18% of B2B traffic depending on industry and market. Corporate networks resolve best; mobile and consumer ISPs less. Start free and see your own rate.
Company name and domain, a confidence score, firmographics (industry, size, HQ, founded year, tech hints) from public sources, and the pages that company viewed as intent — ready to push to your CRM.
Yes. Nalloo identifies companies worldwide; resolution rates are simply highest where visitors browse from corporate networks. Data is hosted and processed in the EU regardless of where the visit originates.
50 free identifications. No credit card. No"talk to sales."
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