An honest, EU-focused overview of the main B2B website visitor identification tools — and where Nalloo fits among them. Pricing from each vendor's own site.
Overview
EU/GDPR fit, identification type and free tier are what most B2B teams compare on.
| Tool | EU / GDPR fit | Identification | Free tier |
|---|---|---|---|
| Nalloo | EU-hosted · company-level | Company-level | 50/mo |
| Leadfeeder / Dealfront | US/EU | Company-level | 100/mo (7-day) |
| Leadinfo | EU · company-level | Company-level | Trial |
| Albacross | EU · company-level | Company-level | No |
| Lead Forensics | UK / global | Company-level | No |
| RB2B | US · person-level (PII) | Person-level (US) | Limited |
| Clearbit / Breeze | US | Enrichment / | No |
Competitor details from public sources and may change — always verify on their site. Nalloo never invents competitor data.
How to choose
Privacy & hosting: for EU traffic, prefer EU-hosted, company-level tools that avoid storing PII.
Pricing model: watch for prices that climb steeply with volume or opaque annual quotes. A free plan lets you compare on your own traffic.
Fit, not hype: person-level tools (mostly US) and enterprise ABM suites solve different problems. Match the tool to your market and team.
How to read this
Every figure here comes from each vendor's own pricing page, checked directly — not from third-party aggregators. Where a vendor doesn't publish pricing, we say 'on request' rather than guess. We never invent competitor data.
The honest takeaway: the tools differ most on three axes — where your data is hosted, whether they store PII, and how the price scales with volume. For EU B2B, EU-hosted is usually the safer default; person-level US tools solve a different problem.
FAQ
Prefer EU-hosted, company-level tools that avoid storing PII. That's the lane Nalloo is built for.
At comparable company volumes, the EU company-level tools cluster between roughly €70 and €330/month for ~1,000 companies; Nalloo sits at the low end. Compare each on your own traffic with a free trial.
No. Nalloo identifies companies, not people. It never stores personally identifiable information.
Yes. Nalloo identifies companies (not natural persons), stores no personal data; IP addresses are processed hashed, inside the EU. This page is informational and not legal advice.
Typically 8–18% of B2B traffic depending on industry and market. Corporate networks resolve best; mobile and consumer ISPs less. Start free and see your own rate.
50 free identifications. No credit card. No"talk to sales."
EU-hosted · GDPR-friendly · Cancel in one click