Google Analytics tells you that 'someone from Spain' visited — anonymous and aggregated. For B2B that's not enough. Nalloo names the companies behind your traffic, GDPR-friendly. It complements analytics; it doesn't replace it.
Does Nalloo replace Google Analytics?
No — they're complementary. Keep GA for sessions and behaviour; add Nalloo to see which companies are behind your B2B traffic, EU-hosted.
For B2B sites
Two different jobs — companies vs sessions.
| Capability | Nalloo | Google Analytics |
|---|---|---|
| Names companies that visit | Yes | No (anonymous sessions) |
| Company-level intent (pages, interest) | Yes | No |
| GDPR-friendly (legitimate interest) | Yes | Consent-based |
| EU-hosted | Yes | Varies |
| Push companies to CRM | Yes | No |
| Free | Yes (50/mo) | Yes |
Competitor details from public sources and may change — always verify on their site. Nalloo never invents competitor data.
A good fit if…
Maybe not the best fit if…
The gap
Google Analytics is built for aggregate behaviour — sessions, sources, conversions. It's deliberately privacy-bounded and anonymous, so it will never tell you that 'Acme visited your pricing page'. For B2B that's the most valuable thing to know.
Nalloo adds exactly that layer: the named companies behind your traffic, GDPR-friendly. Keep GA for analytics; add Nalloo for accounts.
FAQ
No — GA reports anonymous, aggregated data and cannot name companies. A visitor identification tool like Nalloo adds that B2B layer.
No, it complements it. Use GA4 for behaviour and attribution; use Nalloo to identify the companies.
No. Nalloo identifies companies, not people. It never stores personally identifiable information.
Yes. Nalloo identifies companies (not natural persons), stores no personal data; IP addresses are processed hashed, inside the EU. This page is informational and not legal advice.
Typically 8–18% of B2B traffic depending on industry and market. Corporate networks resolve best; mobile and consumer ISPs less. Start free and see your own rate.
50 free identifications. No credit card. No"talk to sales."
EU-hosted · GDPR-friendly · Cancel in one click