Industrial B2B

Visitor identification for industrial B2B.

Nalloo helps industrial and manufacturing companies see which businesses research their products online — EU-hosted, GDPR-friendly.

  • 50 free / month
  • No credit card
  • GDPR · EU-hosted
  • Cancel anytime
GDPR-friendlyEU · legitimate interest
EU-hostedFrankfurt + Madrid
Company-levelno PII
Pay only for medium+never for noise
One line of codelive in ~10s

Why industrial B2B teams use Nalloo:

Industrial buying cycles are long and research-heavy. Nalloo reveals which companies read your product, spec and case-study pages — so sales can engage accounts already evaluating, long before an RFQ lands.

What you get

Nalloo for industrial b2b

Long-cycle intent

See which companies research your catalogue over time.

Firmographics included

Industry, size and HQ arrive with each lead.

EU-hosted

Data stays in the EU — relevant for regulated industries.

A good fit if…

  • You sell complex industrial products to businesses
  • You have long, research-driven cycles
  • You want EU hosting

Maybe not the best fit if…

  • You sell mainly to consumers
  • You need person-level identification

Every visiting company matters

Niche traffic, named at the company level

Manufacturers and industrial suppliers rarely get the visitor volumes a consumer brand sees. The traffic is niche and lower-volume — but every visiting company can matter, because a single distributor or OEM deal can dwarf hundreds of casual clicks elsewhere. At industrial deal sizes, even a handful of identified accounts each month is genuinely high-value. The challenge has always been that the companies doing the most serious research are also the quietest, slipping through analytics as anonymous sessions long before anyone reaches out to your sales team.

That is exactly how industrial buying works. Distributors, OEMs, procurement and engineering teams pore over your spec sheets, datasheets, capability pages and product catalogue for weeks, comparing tolerances, certifications and lead times. They benchmark you against incumbents and shortlist suppliers quietly — and they almost never fill in a form while doing it. By the time an RFQ or a contact request arrives, the real evaluation is mostly over, and you have had no visibility into who was weighing you up or which lines they were studying most closely.

Nalloo closes that gap by naming the company behind those visits. It resolves the organisation from network signals such as ASN and corporate reverse-DNS — so a supplier can see which distributors and OEMs are evaluating its catalogue. Identification is strictly company-level and never person-level: IP addresses are processed hashed, no personal data is stored, and everything is hosted in the EU (Frankfurt and Madrid). You keep the privacy posture regulated industrial buyers expect while finally seeing the accounts researching you.

Built for industrial intent

See the accounts researching your catalogue

Long, research-heavy cycles reward suppliers who can see intent early. Here is what that looks like for an industrial or manufacturing team using Nalloo.

Distributor & OEM intent

See which distributors and OEMs view your product, spec and capability pages, and which lines they study most. Returning visits over weeks accounts moving toward an RFQ, so your team can engage while the evaluation is still live.

Every visit counts

Niche, lower-volume traffic means each identified company can be a meaningful account rather than noise. At industrial deal sizes a single named distributor or OEM can justify the whole effort, so nothing serious slips by unseen.

Qualify with firmographics

Built-in firmographics from public sources — industry, company size, HQ, founded year and tech-stack hints — arrive with every match, so you can separate a global OEM from a small reseller in seconds and route the right accounts to the right rep.

From visit to pipeline

What your commercial team actually does with it

Nalloo is designed to slot into how an industrial sales and marketing team already works — light to deploy, fair to pay for, and built so a low-volume specialist site is never wasting budget on noise.

Explore

Long cycles

Built for long, research-heavy buying

Industrial and manufacturing deals are researched quietly over weeks or months, rarely starting with a form. Nalloo reveals which companies are reading your product, spec and case-study pages — so sales can engage accounts already in evaluation.

Firmographics arrive with each lead, and the company-level, EU-hosted approach fits regulated industrial buyers.

FAQ

Questions, answered.

Does Nalloo fit long industrial sales cycles?

Yes — it tracks which companies return and research over time, surfacing intent well before an RFQ.

Is it suitable for regulated industries?

Company-level, no PII, EU-hosted — a good fit for privacy-sensitive industrial and regulated buyers.

Does Nalloo identify individual people?

No. Nalloo identifies companies, not people. It never stores personally identifiable information.

Is Nalloo GDPR-compliant?

Yes. Nalloo identifies companies (not natural persons), stores no personal data; IP addresses are processed hashed, inside the EU. This page is informational and not legal advice.

How many companies will I see?

Typically 8–18% of B2B traffic depending on industry and market. Corporate networks resolve best; mobile and consumer ISPs less. Start free and see your own rate.

Does it work with my CRM?

Yes — native one-click OAuth for HubSpot, Salesforce and Pipedrive.

Can I see which distributors or OEMs viewed my product pages?

Yes. Nalloo names the company behind each visit, resolved from network signals such as ASN and corporate reverse-DNS. So when a distributor, OEM or procurement team reads your product, spec, datasheet or capability pages, you see which company it was at company level, with built-in firmographics like industry, size and HQ to help you tell who is who.

We have low traffic volume — is Nalloo still useful?

Often more useful. Industrial sites get niche, lower-volume traffic, but each visiting company can be a meaningful account at industrial deal sizes, so even a handful of identified distributors or OEMs is high value. The free plan gives 50 identifications a month with no credit card, you are billed only on medium-confidence-and-above matches, the same company in the same month is free, and pay-as-you-go is off by default — sensible for specialist sites.

Can I tell a large OEM from a small reseller?

Yes. Every identified company arrives with built-in firmographics drawn from public sources — industry, company size, headquarters location, founded year and tech-stack hints — so your team can quickly separate a global OEM from a small reseller and prioritise the accounts worth pursuing. A confidence score (very_high, high, medium, low, none) also helps you focus, and low, none, bot, VPN and Tor traffic stays visible but free.

You're ~10 seconds from your first lead.

50 free identifications. No credit card. No"talk to sales."

EU-hosted · GDPR-friendly · Cancel in one click